The membership programme for hospitality businesses that hold quality and guest experience at the highest esteem.

Members Independent Star Ratings 

A professional quality rating instantly signals trust, quality, and credibility to potential guests. 

It helps your hotel stand out by offering an independent mark of excellence that reflects modern guest expectations. Quality ratings enhance your online presence, improve booking conversion, and justify stronger pricing. 
Every Verified Stay member receives an Atlas Stone digital badge and optional plaque, you can proudly showcase your commitment to quality across all marketing channels.

Guest Experience Certificate

Alongside facility star ratings, guest experience awards demonstrate your hotels attention to crafting an outstanding stay. 
All partners will be awarded either Gold, Silver or Bronze following a successful assessment. 
Badges are available in digital or physical format.

Additional Stand-Out Accolades

To highlight the additional successes of your hotel, we award accolades to outstanding elements of your stay.

One Partnership,Countless Benefits

Stand Out from the Crowd

Showcase your hotel’s quality and guest experience with a modern, independent rating that reflects what today’s travellers truly value.

Earn Recognition

Become eligible for special accolades and features that spotlight your team’s excellence and elevate your brand reputation.

Be Seen

Use your digital star badge across your website, listings, and marketing to build trust and attract more direct bookings

Continually Improve

Access Atlas Academy and consultancy to continuously refine service and stay aligned with evolving guest expectations.

Professional Insight

Receive clear, expert-led feedback from experienced assessors, with practical recommendations you can use immediately

New Standard of Excellence

Be part of a growing collective of hotels raising the bar through guest-centric service, real standards, and actionable feedback.

How To Get Started

2. Advisor Check-In

We’ll review your submission and arrange a call to learn more about your hotel and goals.

3. Inspection Visit

We send a trained inspector to stay for an overnight stay and assess your real-world delivery.

1. Apply Online

Fill in a short form and tell us about your hotel.

4. Feedback Report

We share insights, award your accreditations, and send your accolades.

Businesses benefit greatly from comprehensive feedback and a clear signal for potential guests to understand the quality of services offered.

Frequently Asked Questions

  • Our assessment includes an overnight stay by a trained inspector who evaluates your hotel across seven key areas, including booking process, arrival, room quality, cleanliness, service, food & beverage, facilities, and overall guest experience. It's discreet, professional, and designed to reflect real guest expectations.

  • The cost of our star rating service is based on your hotel size and location, with transparent annual fees. Please download our brochure or book a call to receive a tailored quote.

  • Yes, the hotel is responsible for covering the cost of a one-night B&B stay for the assessor. This is refunded at checkout to ensure anonymity.

  • Our assessors book and stay like any regular guest, without prior notice. They do not identify themselves during the visit to maintain objectivity and authenticity.

  • Absolutely. If you've made significant improvements or want to aim for a higher star level, you can request a re-inspection at any time for a small additional fee.

  • Your star rating is valid for 12 months from the date of issue. We’ll contact you well in advance to schedule your next annual visit and ensure continuity.

  • Qualifying hotels receive a digital star badge for use across online platforms, marketing, and guest communications. Optional physical plaques are also available for display on-site for a small fee.

  • You’ll receive your official rating and a detailed feedback report within 10 working days of the visit. This includes improvement suggestions and marketing guidance.

  • You control how and where your rating is promoted. We encourage you to display your badge digitally and physically, but we won’t publish your rating without your consent.

  • We primarily work with boutique, independent, and luxury hotels, but welcome applications from any high-quality accommodation focused on guest experience.

Become an Atlas Verified Stay Member Today

Have a question? Get in touch!

Useful Resources