Quality Assessment & Accreditation
Trusted Quality Assessment & Consultancy
We specialise in independent quality assessment for the modern hospitality industry. We're helping boutique and independent hotels elevate their guest experience, build trust, and increase commercial performance.We don’t believe in red tape or outdated checklists. Our star ratings and guest experience certifications are designed to be relevant, actionable, and commercially valuable, Whether you’re looking to increase direct bookings, improve staff performance, or simply stand out in a competitive space.We partner with hotels who care about getting it right, and growing as a result.Let’s raise your standards, and your results.
Built to Modernise Hospitality Standards
Working with hotels to elevate operations, improve guest experience, and future-proof businesses.
At Atlas Stone, we help hospitality businesses raise their standards, stand out from the crowd, and deliver unforgettable guest experiences. Through our Verified Stay accreditation, mystery guest inspections, and seven-pillar assessment framework, we provide independent, experience-led quality ratings that reflect what today’s travellers truly value. From boutique inns to large resorts, our partners gain trusted star ratings, guest experience awards, and tailored improvement feedback—plus access to exclusive training, marketing tools, and industry perks. We don’t just rate hospitality—we help shape it.
A Star Rating That Focuses On Guest Experience
Our Verified Stay™ membership offers an annual partnership focused on modern hospitality values, prioritising exceptional guest experience and comprehensive evaluation of your hotel’s facilities. Unlike a one-time assessment, this ongoing rating helps you continuously improve and showcase your commitment to quality. Hotels are evaluated across updated criteria that reflect today’s guest expectations, and successful properties receive a prestigious digital star rating plus optional physical plaques—perfect for marketing, websites, and guest engagement.Great Hotels Deserve Great Recognition.
Gold guest experience accreditation is awarded following a professional overnight assessment, where your hotel is evaluated across seven key areas: booking process, arrival, room quality, cleanliness, service, food and beverage, facilities, and overall guest experience. Qualifying hotels also receive our prestigious digital star badge, a trusted symbol of quality used in marketing, websites, and guest communications. All partner hotels in 2025 can receive a variety of additional accolades alongside their accreditations.
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