Atlas Stone’s Gold Standard is the mark of modern hospitality excellence — built on sustainability, wellbeing, and unforgettable guest experience.
Join a new wave of hotels leading with integrity and care.
The Gold Standard isn’t about luxury alone — it’s about balance.
Hotels that meet our accreditation demonstrate excellence across three essential pillars:
Sustainability
Eco-friendly practices, ethical sourcing, energy and waste management, guest-facing green policies.
Fair employment, mental health support, diversity and inclusion, training and culture development.
Welfare & Culture
First impressions, room quality, service delivery, feedback handling, overall guest journey.
Guest Experience
Why Hotels Choose Atlas Stone
Trusted third-party verification
Stand out from outdated star ratings
Attract modern, mindful travellers
Future-proof your brand by aligning with modern standards
Turn accreditation into a powerful marketing asset
Get expert insights and tailored performance feedback
Join a community of purpose-driven hoteliers
How It Works
1. Apply Online
Fill in a short form and tell us about your hotel.
2. Advisor Check-In
Submit key documents, We’ll review your submission and arrange a call to learn more about your hotel and goals.
3. Anonymous Guest Visit
We send a trained inspector to stay for an overnight stay and assess your real-world delivery.
4. Receive Your Report & Accreditation
We share insights, award the accreditation, and send your plaque.
You Will Receive:
A display-ready Gold Standard plaque
A digital badge for your website and listings
Access to training offers via Haven Academy
Annual review and support from our team
Optional feature in our social channels & Atlas Directory
Should you get accredited?
The Gold Standard is designed for forward-thinking properties who are ready to lead. It’s ideal for:
- Boutique and independent hotels
- Sustainable resorts and wellness retreats
- Premium city or country house hotels
- Family-run properties with a passion for service
- Accommodation brands seeking modern recognition
- Family-run properties with a passion for service
Real Insights, Not Just Ratings
Our process gives you more than a score — it delivers clear insight.
Every accreditation comes with a confidential performance report, including:
> Guest journey analysis
> Operational feedback
> Recommendations for improvement
> Optional follow-up consultation
Use it to train your team, refine your offering, and stay ahead.
Let’s Raise the Standard. Together.
Apply now to start your journey toward Gold Standard Accreditation.
Our team is here to support you at every step — from your first conversation to your final report.
Founding Member Programme
Become one of the first hotels to receive the Atlas Stone Gold Standard and enjoy:
✔️ Exclusive “Founding Member” plaque design
✔️ Locked-in renewal pricing for 3 years
✔️ Early access to new features and partner benefits
✔️ Priority inclusion in launch campaigns and events
Founding member applications close soon.
Contact Our Team