Gold Stay Certification™
A Trusted Framework for Measurable Gains in Guest Experience, Occupancy, and Average Daily Rate — Delivered by Hospitality Experts
For Hoteliers Who Want More
The Gold Stay Certification™ is a full-circle guest experience enhancement programme, built from the ground up for hotels who want to command premium rates, drive repeat business, and finally get the recognition their service deserves.
A Simple Process
1. Apply Online
Fill in a short form and tell us about your hotel
2. Advisor Check-In
Submit key documents, after review we arrange a call to learn more about your hotel and goals.
3. Anonymous Guest Visit
We send a trained inspector to stay for an overnight stay and assess your real-world delivery.
4. Feedback Report & Accreditation
We share insights, award the accreditation, and send your plaque.
Designed around forward thinking properties.
Accommodation brands seeking modern recognition
Sustainable resorts and wellness retreats
Premium city or country house hotels
Boutique and independent hotels
Family-run properties with a passion for service
Choose Your Level of Partnership
Basic
Best for: Independent hotels, budget boutiques, small chains
1x mystery guest stay (discreet & professional)
60+ point Guest Experience Scorecard
5 top-priority revenue-impacting insights
Summary report with bullet-point action items
Access to digital Essentials Badge (1 year)
Annual Cost: £1,495
Standard
Best for: Mid-tier hotels, city properties, resorts
Everything in Essentials, plus:
Full 6-page Insight Report + ADR Improvement Suggestions
Free Independent Star Rating (1–5 stars)
Atlas Stone Gold Stay Digital + Physical Badge
30-min post-visit consultation
Eligibility for Gold Stay Directory listing (coming 2026)
Annual Cost: £1,995
Pro
Best for: Premium, group, or growth focused properties
Everything in Gold Stay, plus:
Upsell Conversion Audit (front desk & booking flow)
1-hour team training session via Zoom
Competitive benchmarking vs. 3 nearby hotels
Free re-inspection within 6 months (optional)
Featured status in Gold Stay partner promotions
Annual Cost: £4,495
Get In Touch!
Let’s Raise Guest Experience. Together.
Apply now to start your journey toward Gold Stay Accreditation.
Our team is here to support you at every step — from your first conversation to your final report.