Gold Stay Certification™
The Fastest, Simplest, and Most Credible Way to Increase Your Hotel’s Guest Satisfaction, Booking Volume, and Room Rates. Without Guesswork, Gimmicks, or Wasting Time
For Hoteliers Who Want More
The Gold Stay Certification™ is a full-circle guest experience enhancement programme, built from the ground up for hotels who want to command premium rates, drive repeat business, and finally get the recognition their service deserves.
A Simple Process From Start To Finish
1. Apply Online
Fill in a short form and tell us about your hotel.
Submit key documents, We’ll review your submission and arrange a call to learn more about your hotel and goals.
2. Advisor Check-In
We send a trained inspector to stay for an overnight stay and assess your real-world delivery.
3. Anonymous Guest Visit
4. Feedback Report & Accreditation
We share insights, award the accreditation, and send your plaque.
Following the process you will receive a wealth of additional benefits:
A display-ready Gold Stay plaque
A digital badge for your website and listings
Access to training offers via Atlas Academy
Annual review and support from our team
Optional feature in our social channels & Atlas Directory
Should you get accredited?
The Gold Stay is designed for forward-thinking properties who are ready to lead. It’s ideal for:
- Boutique and independent hotels
- Sustainable resorts and wellness retreats
- Premium city or country house hotels
- Accommodation brands seeking modern recognition
- Family-run properties with a passion for service
Real Insights, Not Just Ratings
Our process gives you more than a score — it delivers clear insight.
Every accreditation comes with a confidential performance report, including:
> Guest journey analysis
> Operational feedback
> Recommendations for improvement
> Optional follow-up consultation
Use it to train your team, refine your offering, and stay ahead.
Choose Your Level of Partnership
Basic
Best for: Independent hotels, budget boutiques, small chains
1x mystery guest stay (discreet & professional)
60+ point Guest Experience Scorecard
5 top-priority revenue-impacting insights
Summary report with bullet-point action items
Access to digital Essentials Badge (1 year)
Annual Cost: £1,495
Standard
Best for: Mid-tier hotels, city properties, resorts
Everything in Essentials, plus:
Full 6-page Insight Report + ADR Improvement Suggestions
Free Independent Star Rating (1–5 stars)
Atlas Stone Gold Stay Digital + Physical Badge
30-min post-visit consultation
Eligibility for Gold Stay Directory listing (coming 2026)
Annual Cost: £1,995
Pro
Best for: Premium, group, or growth focused properties
Everything in Gold Stay, plus:
Upsell Conversion Audit (front desk & booking flow)
1-hour team training session via Zoom
Competitive benchmarking vs. 3 nearby hotels
Free re-inspection within 6 months (optional)
Featured status in Gold Stay partner promotions
Annual Cost: £4,495
Get In Touch!
Let’s Raise Guest Experience. Together.
Apply now to start your journey toward Gold Stay Accreditation.
Our team is here to support you at every step — from your first conversation to your final report.